TABLEWARE
LIVING
COMPLIMENTS
OBJECTS
DINING
WALLCOVERINGS
LIFESTYLE
BEDROOM
CUSHIONS
HOME OFFICE
LINEN - BED
LIGHTING
LINEN - BATH
RUGS
THE SUM OF ARTISAN KNOW-HOW AND CREATIVE EXPERIMENTATION
The result is a complete proposal, characterized by the unique style of the brand, which has always embodied refinement, creativity and a vibrant sense of colour. The collection, an example of extraordinary Italian craftsmanship, mixes elements of contemporary design with Etro’s classic fabrics, effectively embodying the heritage of the fashion brand and the idea of “New Tradition”: a perfect combination of classical references with experimental elements and innovation.
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“People who wear black are scared of life.”
— Kean Etro
Travel suggestions and inspirations from faraway lands:
a nomad story in which the power of symbolic language is expressed through the masterful use of fabrics and of Etro’s quintessential pattern, the Paisley. Etro Home Interiors collection perfectly embodies the heritage of the fashion brand and the concept of New tradition which combines classical elements with experimentation and innovation.
Etro is New Tradition, the sum of artisan know-how and creative experimentation.
Etro’s roots are firmly embedded in the textile culture. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity.
In 1986 Etro launched the home accessories and complements collection, thus consolidating the brand’s lifestyle concept. The
materials, the workings and a special talent with prints are what make Etro unique and unrepeatable.
In 2017 Etro introduced its new Etro Home Interiors line, consisting of of lounge, dining, bedroom and outdoor furniture coherent with the style, philosophy and heritage of Etro, filled with colours, patterns and joie de vivre. The Paisley, leitmotif of the collection, lets itself be saturated in colour, interpreted and redefined in a game of suggestive elegance. This new collection blends tradition with innovation and history with a contemporary edge, presenting the Etro world.
